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    (Note: if you wish to ask us a question, please do so by clicking the 'Contact Us' link at the horizontal menu above)


    General Questions

    Why should I buy from you and not others?

    We love this question... and that's why it's the first one to show! Here is why:

    • Because we LOVE fishing! And - as a chef loves to serve great meals - we love to serve great anglers and to make new friends out of them.
    • Because our "store" is more like a fishing "boutique": we nurture every single product as it's the only one.
    • Because we simplify YOUR experience. Buying here is fun... and wonderfully easy.
    • Because - by simplifying - we focus on the essential: great fun without breaking the bank.
    • Because - also by simplifying - we're NOT an impersonal super-store. We treat you like royalty. Audrey is just GREAT at it.
    • And because of ALL the other things you'll learn just by reading this Q&A.

    Therefore, you should buy from ANYBODY who loves to serve you. Now you know we do.


    What kind of anglers buy at your store?

    We aim at simplifying fishing, making it affordable to the newbies and hobbyist anglers. Professionals are welcome as well, of course... and if they're open to considering anything other than their own high-end suppliers, they might end up being very surprised.


    Do you sell worldwide?

    We sell and deliver worldwide. However, an important restriction is the shipping method: we only deliver to countries served by a shipping method that...

    • provides a trustworthy Tracking Number, and...
    • have a low incidence of parcel misplacements.

    That said, the majority of our customers are located in Europe, Russia, and English-speaking countries. At the time of this writing though, we're successfully testing sales to other countries... and we're very excited about the experience and the results.

    Note: as you can see, we're now reaching new frontiers. The experience has been wonderful so far!


    Is your store GDPR compliant?

    We are not lawyers, so probably the best answer is "Yes, to the best of our knowledge." For those who don't know, GDPR is the European Union's General Data Protection Regulation already in place and fully enforced since May 25, 2018.

    • We set our store on Shopify's platform, which is fully compliant with GDPR.
    • We have a banner at the bottom of our pages stating the usage of cookies to the European community.
    • We use Apps that already are (or are quickly becoming) GDPR compliant.
    • We unchecked the option to subscribe to our Newsletter at checkout on every purchase, just as GDPR demands.

    However, ALL rules & regulations leave us in doubt about their full compliance, don't they? If we are violating something we didn't notice, please let us know and we'll correct it immediately.


    How safe and secure is shopping at your store?

    It's 100% safe and secure. For starters, it's safe because is 'Certified Secure' by McAfee (verify it by clicking on the 'M' badge at the bottom-right of the screen - sometimes hidden by the 'cookies' banner, which you can remove by clicking the 'OK' button):

    • No Malware or Malicious Links, meaning this site isn't trying to infect your computer;
    • Valid SSL Certificate, meaning your data is encrypted;
    • No Phishing Detected, meaning this site isn't trying to steal your information.

    It's secure because is hosted by Shopify, possibly the most secure eCommerce platform in the world:

    • All credit card transactions are processed by Shopify, not by our store. Shopify pays us a few days after the transaction has been successfully concluded, and we never get to know your financial information;
    • We include PayPal as our preferred method of payment, to give you total peace of mind.

    Products, Prices & Offers

    What kind of products do you sell?

    We sell quality high-demand and low-price fishing tackle, tools and accessories that we consider essential to the fishing enjoyment and success.

    However, we focus on 'continuous consumption' products, those you might have to constantly replace after each fishing journey. Those are products we have the chance to offer at big discounts, including bulk discounts.


    Where do your products come from?

    All products come directly from manufacturers or wholesales located in different parts of the world. The majority come from China, Korea, Taiwan, Singapore, Japan, Germany, and the United States.


    Are you a wholesaler?

    No, since we have no minimum orders. However, we might be considered a wholesaler to some of our customers because:

    • we carry volume discounts for many of the products, and...
    • our prices are much closer to wholesale than retail.


    How did you choose the products in your catalog?

    We include our products in the catalog through the following procedure:

    • We use our experience to determine what's essential and what's not. We focus on including essential items.
    • We then negotiate the best deal (a winning combination of price x quality) for that item with our already active suppliers - if they carry the item, of course. Only in case they don't carry it we'll scout for another supplier.
    • We test the chosen product ourselves.
    • After we approve it and we're certain to provide our customers with a good final deal, we start promoting it at $0 (or at a very low price) to our Newsletter Subscribers.
    • Finally, we'll include the item if - and only if - our Subscribers like and approve it. Simple as that!

    The process is fairly long but extremely reliable. This explains why we carry products that are very close to a perfect 5-star review score. Those that aren't don't pass the test for approval!


    What is a $0 Offer? Is this a scam?

    No, of course it's not a scam! We use $0 Offers (including Very Low Price Offers) as a product research and marketing instrument to:

    • Test new products' acceptance. We offer the product for free (shipping & handling NOT included) in exchange for the recipient's honest opinion (not mandatory). The opinion, whenever given, needs to be totally honest since we'll base the inclusion of such product on our catalog if the results come up equal to or above a 4.75-star average rating. It is an extremely effective and fairly inexpensive way to guarantee a catalog of high-quality products over time;
    • We have two kinds of $0 Offers (or Very Low Price Offers): the ones we advertise in order to invite new Subscribers to our Newsletter (usually Facebook Ads or the little red triangle - or banner - stating '$0 Offer' on the website)... and those $0 Offers we send to our Newsletter Subscribers to whom we don't need to advertise anymore, but continue helping us create an almost perfect catalog.

    In all cases, $0 Offers are designed to test and review products not yet included in the catalog. This way, new arrivals are published with a number of reviews previously given.

    Shipping & Handling

    Why don't you have a Free Shipping policy?

    It's very simple. We know there isn't a REAL "free" shipping - like there's no free meal in life. For those generalizing a "free shipping" policy, the cost of shipping is embedded into the price.

    Now, follow us on this example... We live in the US and let's say there's a $3 for shipping a certain $10 product from Japan. Our total cost would be $13. Now here comes a customer from South Africa. Shipping costs are $9 for the same $10 product (and let's suppose this is the highest shipping cost worldwide). If the store had "free shipping" it'd have to embed $9 into the price, making the new price $19... not only for South African customers but for Americans as well.

    Or conceptually - if not numerically - it's even worse: it fixes the price at $16 + Free Shipping - which makes you pay more than you should have paid just to compensate for what the South-Africans are paying less.

    Fair? Not really! For starters, we might lose you as a customer. And if we don't, we'd be deceiving you!

    Therefore, since we all agree there's no such thing as "free shipping", we all might as well pay for our own fair share.

    Don't we make sense? We will agree with you if, after going to the Post Office to try this: "Hello lady, would you be so kind as to send this parcel to my niece in Kiribati for free?"... we end up successful! :)

    And YES! Every time you see a "Free Shipping" offer on this store (there are some, occasionally) we DID embed the shipping costs into the price! If not directly, at least indirectly through our suppliers which, eventually, closed a deal with us of "price + free shipping" that we might be passing on to you!

    Finally, here's why we have a "Free Shipping for Orders Above $29" policy.

    Pretty much all our suppliers want you to buy a variety of products in order to test the markets faster. They give us a discount for that, which is usually free shipping, which we pass on to you. After much math, we found out our sweet-spot is around $30 orders. And there you have it!


    What does "handling" mean in 'shipping & handling'?

    Simplifying, "handling" is the cost of storing, picking-up, packaging, invoicing, etc. It's the cost of all the manipulation and preparation incurred by the parcel before we hand it over to the shipping carrier.


    What is your shipping & handling policy?

    Even though it's a very complex issue for us, we managed to make it very simple for you. For starters:

    • We only ship our products using shipping methods that guarantee a reliable Tracking Number.
    • We only ship our products to countries that have a low incidence of parcel misplacements.

    That said, we have 3 different shipping & handling policies, depending on each individual product's offer:

    • For $0 Offers or other Low Price Offers, we charge shipping + handling. It's usually a very low value, but we have to include 'handling'... or we'd be out of business!
    • For items on sale, we usually charge shipping only, but still depends on the circumstances.
    • And normally, we simplified to the magic number of $1.99 per unit on orders below $29.
    • Whatever the circumstances though, it's very clear what's included in each product's sales page.


    Why do you ship some but not all of the products to my Country?

    Great question! We have two reasons for that to happen:

    • We won't ship a product to your Country if we can't guarantee that you can follow its shipping journey through a reliable Tracking Number. Sometimes 'product A' comes from 'supplier A' located in 'country A', and 'supplier A' doesn't have a shipping agreement that guarantees a reliable Tracking Number to your Country. You'll not be able to buy 'product A' from us. 'Product B', on the other hand, coming from a 'supplier B' (possibly even located in a different 'country B') that may guarantee the Tracking Number. Then we can safely sell 'product B' to you!
    • Sometimes specific products (especially the Brand products) have trade agreements with specific countries, for instance, or some other restrictions we're committed to respecting, in the name of fair trade. If yours is one of those countries, you won't be able to purchase that product from us.

    Final Note: you noticed we don't sell anything that ships without a 'reliable' Tracking Number. Now, you may be asking yourself "What is a 'reliable' Tracking Number?" Please follow the next answer (just below) in this Q&A.


    What is a 'reliable' Tracking Number?

    There are hundreds of International shipping solutions in the market nowadays:

    • from the very cheap that don't provide any means for you to trace the journey of your product (that you already paid for!) from the seller to you,
    • to the ones that trace to the millimeter but cost a fortune in return, making your purchase inviable.

    Allowing you to follow such a journey is crucial to your peace of mind and to our business. The art of it is to provide you:

    • an affordable shipping solution, so you can purchase our products;
    • with a state-of-the-art tracking system, so you'll have the certainty the product will either reach you or you'll have your money back if it doesn't.

    This is what we provide. A Tracking Number that puts all of us in control. Why 'reliable'? Well, it's reliable because ALL of us can count on it... since it will trigger the 'money back' to you with no further questions, in case of lost parcel. Why? Simple. Insurance will pay us based on that Tracking information, but we'll pay YOU way before they do!

    Returns & Refunds

    Can I return a product I bought here?

    Yes, you can... but there are certain rules for that:

    • You have to return it in its original package, unharmed, unused.
    • You have up to 14 days to do so, after receiving the item.
    • The cost of returning it is on you. And depending on the value of the product, we suggest you use a method of shipment that includes a reliable Tracking Number.


    Do you refund my purchase if needed?

    Yes, we do refund your purchase. However, here as well there are certain rules for that:

    • The moment we receive your returned product we'll inspect it. If approved, we refund 100% of the product's price, except for shipping and handling.
    • Or, if you choose to keep the product, we may negotiate a satisfactory amount for its partial refund. This would only happen in cases where we sent a different product than the one purchased, but you accept to keep it for the discount agreed upon.
    • Generally speaking, we accept to refund any transaction posted in good faith. However, those rare cases that show clear indications of cyber fraud will be handled by our legal department to pursue and enforce the full extent of the law.
    • We refund items sent to the right address but not received after 75 days after purchase.
    • Finally, we DO NOT refund items sent to the wrong address. Therefore, we HIGHLY RECOMMEND you double-check the destination address when purchasing!


    Do you refund shipping & handling?

    No, we don't refund shipping & handling. This time also we have an exception to the rule:

    • We will refund the shipping & handling if it's proven (Tracking Numbers helps here) that you haven't received your item after 75 days of purchase, even though it was sent to the correct address.

    Other Interesting Questions

    Why some of the products' reviews sound so weird?

    Great question! Since we sell worldwide, reviews are posted in many different languages. There's an automatic translator in place that 'should' be able to create smooth translations. Well, sometimes this is not the case and we end up with weird wordings on reviews. However, we thought that as long as the 'idea' of what's being written is there, it was an ok decision to make peace with the glitch!


    Why do all products have 5-star reviews?

    This one is very easy, and it's part of the story of our proud success! Quick clarification first: not ALL reviews are 5-stars. We have our fair share if 1-star and 2-star reviews (you'll find them around!), but yes, the average for each product is very close to 5-stars. Now... let's see how the whole sequence of events unfolds:

    • The decision to include a product in our catalog is straight-forward, described in details at the answer to the question above: "How did you choose the products in your catalog?"
    • When we say we only include products that have been approved by you, we really mean it! If the product receives an average of 4.75-star or above rating (out of a typical 20 to 50 reviews, with only very rare exceptions) we will include it.
    • Notice, however, that those reviews were given by Subscribers to products not-yet-published. So, the initial reviews arrive behind the scenes, BEFORE we even included a product in the catalog. These also answers the question about "How come it's a 'new-arrival' if it already shows many reviews?"

    Hope this helps to understand the reasons we're so careful about choosing our products. It's simply very expensive to launch "any average product" just to find out, in the end, that our Subscribers didn't like it, and we are forced to move on without including it. We're getting good at this game. We started with an average of close to 20% of the products being rejected (less than 4.8 approval rate), to now staying consistently below the 2-digit barrier! Our goal is to reach 3%, and we'll throw a BIG PROMOTION to thank Subscribers for their unbelievable help, whenever that happens. Yes, for Subscribers ONLY.

    Final Note: as you noticed, the store shows just a handful variety of products... only the champions that have been chosen so far! However, we have a considerable amount of products being tested by Subscribers behind the scenes, at incredible savings (sometimes even for free). Therefore, it is a good idea to subscribe to our Newsletter (which is free and you may unsubscribe at any time) and play an active role in this game. Hope to see you there!